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 Cambridge Isenhour's Downsized Homes

WINSTON-SALEM Todd Isenhour, a longtime Triad Home builder and founder of K.T. Isenhour homes decided to create a new company in 2003 after many of his customers came back to him with the need for smaller houses.

By appealing to this niche, which appeals mostly to older people who want to downsize from their current luxury homes to something easier to maintain, Isenhour says he was able to make Cambridge Isenhour Homes one of the fastest growing companies in the Triad.

"We know this demographic because we have already built for them," he says.

The company built 70 homes in 2004 and 108 in 2005 a 54 percent increase. Revenues for the company rose by about 77 percent in 2005. Isenhour says he expects 206 to be a continued growth year. He says that in June, he saw the largest growth so far, with increased revenues of 40 percent.

Because Cambridge Isenhour is solely focused on a certain demographic, Isenhour says the company is relatively immune to factors in the economy, such as interest rates or trends in the housing market.

"We don't have tons of competition," he says. Our product is not the least expensive, so we don't go after the masses.

Isenhour says he is also planning on expanding to markets outside the Triad. In particular he cites a plan to expand in Wake County because the area has great growth potential for his homes.

But one thing he says will continue to help his company grow is his staff, adding that in the first few years he has focused on improving efficiency and service at his office.

"It's all about the right people," he says. If you don't have great folks you are going to suffer.

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